Google Inc. has quite a number of corporate blogs focused around particular products and services they offer and a number of Googlers (that is what Google employees call themselves) have personal blogs with tips, recommendations, ruminations and so forth around Google, but I have yet to see Googlers start a blog about how their employer could help save the planet. Why not? And if this is a good idea, who is going to start it?

Or perhaps it shouldn’t be manned by Googlers at all; instead people who are customers of and evangelists for Google — people like Philipp Lenssen and Nancy Blachman?