Changes For Good » donating

How generosity creates wealth

Stephan Spencer — Tue, 04 Jul 2006 09:59:47 +0000

The Dalai Lama says that “Generosity creates wealth”. I believe that. And here’s an idea that you can apply to prove it to yourself. Give generously to a charity that you believe in. Then place a seal or sticker stating that you support that charity on your website. For example, you can see from this company’s website that they support Heifer International. Measure your online sales, inquiries, and conversion rate before and after placing the seal on your website. I bet they go up!

Donating your ad revenue to charity

Stephan Spencer — Wed, 21 Jun 2006 03:54:27 +0000

I would like to see all the contextual advertising networks like Google AdSense, YPN (Yahoo Publishing Network), Chitika, etc. have an option where, instead of getting a check or electronic payment to your bank account, you could donate your revenue earnings directly to a charity of your choice.

Does anybody know if an ad network is offering that already? Do you know any bloggers who donate their AdSense revenue to charity? I am thinking of putting AdSense ads on my blogs, this one included, and donating the ad proceeds to charity.

Helping Project Red with their web presence

Stephan Spencer — Sun, 18 Jun 2006 06:46:23 +0000

In looking at Blog Red and Join Red for my last blog post, I realized quite quickly how bad of shape their web presence is. For example:

Their product pages all have the same title tag “(RED)” with no keywords in it (check it out)
Their home page (the page of their site that’s given the most weight in the search engines) has no indexable content on it. Not even the word “AIDS”.
Their blog isn’t at all optimized for the search engines either.

I assist nonprofits like the Carter Center and the Foresight Institute, and I think I’ve just found one more organization I (and my company Netconcepts) should help. I’m going to contact the folks at Red and offer to lend them a hand, pro bono (pun intended!)

Donating domain names to charity

Stephan Spencer — Sat, 17 Jun 2006 00:01:22 +0000

A lot of people own multiple domain names and never end up using them all. Or their plans change and they no longer want their domain. Eventually you might let your domains expire. When that happens, domainers or MFA (Made For AdSense) site operators snap up the domains and stick porn or spam on those URLs, capitalizing on the type-in traffic and pre-existing inlinks.

Instead of just holding on to that domain that you don’t intend to use or let it expire and fall into the hands of a filthy spammer, consider donating that domain to a worthy cause. But how might that work?

You could find a charity that fits with the topic of your domain name and offer it it to them. What I would like to see is an organization that accepted unwanted domain names and resold them, giving the full proceeds to charity. A domain “dog pound” of sorts. That way, even if the domain name is of no interest to any charities, the charity of your choice could still profit from that domain name by getting the proceeds from the sale of it.

So a charitable domain name aftermarket is what I am thinking. What do you think?