Posted by Stephan Spencer on 14 Nov 2009 |
Tagged as: Tagged as: compassion, religion, tolerance
Posted by Stephan Spencer on 25 Jul 2008 |
Tagged as: Tagged as: electric cars, gasoline
Posted by Stephan Spencer on 15 May 2008 |
Tagged as: Tagged as: tibet
Many people are concerned with the plight of the Tibetan people, particularly now that Tibet’s level of protest has risen dramatically during the Beijing Olympic games. The problem is the Chinese government’s manufactured illusion of freedom and acceptable level of human rights, and is compounded by its relentless anti-Tibet PR campaign.
So what can concerned search engine optimizers do to help the Tibetans and raise awareness of their plight?
In years past, SEO professionals have competed in playful contests to see who could rank a site the highest for a nonsense term like “nigritude ultramarine,” or some other similar goal. To my knowledge, we’ve never collectively used our powers for something big that could help others.
I think the situation in Tibet represents an unprecedented opportunity for SEOs to do just that. But instead of running an ego-driven contest (and instead of “Google bombing” some unsuspecting site, which is no longer really feasible since Google defused this with their algorithm), let’s all see how high we can rank a Tibet-related site for the keyword “olympics.” The site would need to have the word “olympics” on their home page in order for it to really work. Ideally, the site would cooperate with us and take our SEO advice in terms of on-page factors that they would need to change to help with the “olympics” ranking. I think a good candidate site to send our “link love” to would be FreeTibet.org, a non-profit, non-governmental campaign to help the Tibetan people achieve the right to determine their own future. The organization has been in operation for more than 20 years, and has nearly 20,000 members. Alternative sites to consider: Save Tibet, the official Tibet-in-exile site, and the Dalai Lama’s site.
If we could get the site to hit, say, number 8 in the Google SERPs (search engine results pages) for “olympics,” that would be a great statement of support from SEOs for the Tibetan people.
15 Comments »
Posted by Stephan Spencer on 11 Aug 2007 |
Tagged as: Tagged as: unconference, unconferences
Have you heard of the new trend in conferences called unconferences? An unconference has a loose agenda, no set speakers, no canned Powerpoint presentations – just a bunch of attendees who really want to get the most out of the conference as they can, so they participate in the planning of the unconference in terms of what topics to coverÂ andÂ the content of the sessions. It starts off with a wiki before the unconference. The wiki is used to flesh out the agenda, the topics and so forth and then at the unconference will break into groups, side rooms and start sharing information, collaborating, discussing, case studies, etc.
I have heard it said that the best part of a conference is the discussions that go on out in the corridors between sessions. An unconference turns those corridor discussions into the conference itself. So far, there have been only a small number of unconferences — the most famous of which being BarCamp — but none that I know of on any Changing the World type subjects like environmental issues or social issues etc.
I would love to see organizations such as Greenpeace and United Way etc. organizing unconferences, or even just individuals on topics focused on making the world a better place.
3 Comments »
Posted by Stephan Spencer on 30 Jan 2007 |
Tagged as: Tagged as: environment, tree-planting
Posted by Stephan Spencer on 31 Aug 2006 |
Tagged as: Tagged as: collaboration, saving-the-planet, wiki
Posted by Stephan Spencer on 08 Aug 2006 |
Tagged as: Tagged as: 30-hour-famine, 40-hour-famine, blog-for-a-cure, World-Vision
You have probably seen fundraising campaigns like “Race for the Cure” or similar, and the cure is for a cure to cancer or AIDS or any number of diseases.
I think bloggers would be a great group of people for a charity to target. And there’s no marathon to run, just fingers to move on the keyboard! Bloggers get readers to “sponsor” them, then the sponsors donate based on how many posts the blogger made over a certain period of time (like a particular month). Likely sponsors would be blog readers who already enjoy their blog and would love to see the blogger post more often to their blog. In a way, it’s sorta similar to World Vision’s 30-hour famine, where kids would walk around the neighborhood, get sponsors and, if they did the famine where they went without food for 30 hours, they could collect that sponsorship money from their sponsors and turn it in to World Vision to help the poor.
Blogcritics organized what they called a “blog for a cure” to diabetes, which was just an call for bloggers to post about diabetes during the month of November to raise general awareness about the disease. That’s a start, but I’m wanting something that directly raises money that can be used to fund disease research. That’s a lot more practical result than just a thousand more posts about a disease floating around in cyberspace that wouldn’t have been there otherwise.
2 Comments »
Posted by Stephan Spencer on 23 Jul 2006 |
Tagged as: Tagged as: affiliate-networks, affiliate-programs, BeFree, Commission-Junction, LinkShare
There are some do-gooder websites out there that have signed up for a number of affiliate programs and when you go to their website first then click through on one of their affiliate links to make your purchase, they give the lion’s share of the affiliate commission to charity. iGive is an example of such a site.
However, I think there is a whole other approach that could be taken if someone was willing to take it on as a champion. The idea is this…
If we were to have a competing affiliate program to LinkShare, BeFree, Commission Junction, etc. where all the proceeds except for operating expenses go to charity, that would be pretty cool.
An affiliate network like that would probably entice a lot of webmasters to participate. Assuming you can still have access to the same types of merchants that you would through another competing affiliate network, and access to similarÂ commission percentages, this could be a workable solution. Maybe some of the merchants on other affiliate networks would be willing to switch to this affiliate network because it contributes to the common good?
Or perhaps one of the existing affiliate networks would be willing to branch out into this area and carve out a sub-set of their network for such a worthy purpose, whereÂ not just the proceeds go to charity, but also the commissions that the affiliate earned.
3 Comments »
Posted by Stephan Spencer on 21 Jul 2006 |
Tagged as: Tagged as: Apple-Computer, child-inventors, contests
Posted by Stephan Spencer on 21 Jul 2006 |
Tagged as: Tagged as: Indigo-children, Indigo-Evolution
Posted by Stephan Spencer on 19 Jul 2006 |
Tagged as: Tagged as: blog, blogging-for-good, corporate-blog, Google
Posted by Stephan Spencer on 14 Jul 2006 |
Tagged as: Tagged as: podcasting, podcasts
Posted by Stephan Spencer on 27 Jun 2006 |
Posted by Stephan Spencer on 25 Jun 2006 |
Tagged as: Tagged as: editorials, op-ed
Some years ago my wife submitted an editorial to our local newspaper, the Wisconsin State Journal. It spoke out against the plan for a company headquarters building to be erected in our neighborhood right along the lake which would have necessitated the demolition of the neighborhood of houses, including the one we were renting.
Her editorial was published in its entirety (it was quite a long article). In the end, the corporation gave in and decided to build their building elsewhere. I’m sure my wife’s article was at least partially responsible. Unfortunately the neighborhood still got bulldozed. But at least there isn’t some monstrous building right on the lakefront.
The point of this is that editorials in the newspaper, also known as op-ed (opinion-editorial) pieces, can make a difference. If you care about something and you don’t feelÂ the issue has the visibility it deserves, then write to your newspaper. Craft a well thought-out op-ed piece. In fact, I think we should all be doing this sort of thing once a year, not just as a one-off.
One thing that really bothers me about New Zealand (which is where we live now) is that catalytic converters are not required by law. So, in the name of the Almighty Dollar, every imported used car gets their catalytic converter snipped off and resold overseas. Consequently when you drive on the motorway you choke on disgusting polluted air from the cars ahead of you. I find this appalling; a law should be passed to prevent this from continuing.
That is just the sort of thing one can write an editorial about. And if not you, then who?
So I guess I had better get started on that article.
1 Comment »