How generosity creates wealth
Posted by Stephan Spencer on 04 Jul 2006 | Tagged as: Tagged as: charities, corporate-giving, corporate-responsibility, Dalai-Lama, donating
The Dalai Lama says that “Generosity creates wealth”. I believe that. And here’s an idea that you can apply to prove it to yourself. Give generously to a charity that you believe in. Then place a seal or sticker stating that you support that charity on your website. For example, you can see from this company’s website that they support Heifer International. Measure your online sales, inquiries, and conversion rate before and after placing the seal on your website. I bet they go up!
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