Changes For Good

I would like to see all the contextual advertising networks like Google AdSense, YPN (Yahoo Publishing Network), Chitika, etc. have an option where, instead of getting a check or electronic payment to your bank account, you could donate your revenue earnings directly to a charity of your choice.

Does anybody know if an ad network is offering that already? Do you know any bloggers who donate their AdSense revenue to charity? I am thinking of putting AdSense ads on my blogs, this one included, and donating the ad proceeds to charity.

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For those of you not familiar with lead singer of U2, Bono’s “Product Red,” it is a wonderful charitable initiative to help fight AIDS in Africa. (More about “Red” from the BBC and from Blog Red.)

Bono has already signed up some stellar brands as partners, including American Express, Gap, Converse and Giorgio Armani. American Express offers cardholders a no-fee “Red” American Express card (yes, the color of the card is red); every time you make a purchase with it a small part of the transaction fee gets donated to the Global Fund to Fight Aids, TB and Malaria. Armani ”Red” sunglasses will sport a small “Red” logo on the side of the frame, and part of the money you spend on the sunglasses gets donated to “Red”. Gap will sell “Red” branded T-shirts.

I would love to see Yahoo! participate in “Red”. Perhaps they could have a “red” version of My Yahoo! with some red color to it. Every banner ad or search ad you click on when you are logged into My Yahoo! sees some of the proceeds that Yahoo! receives from that click donated to the Global Fund. I am a My Yahoo! user and I would love to have a “red” version of My Yahoo. Yahoo users would love to know they can each help make a small difference in the fight against AIDS in Africa. So Yahoo!, whaddya say?

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